Specialised Drilling Pte Ltd – Our Team

I’m the founder of SDE Group, a company built on the vision of delivering world-class drilling equipment and reliable supply solutions to the industry.

With years of hands-on experience in the drilling sector, I saw the need for a supplier that truly understands the challenges faced in the field — from equipment durability to timely delivery.

That’s why I started SDE Group: to provide high-performance, dependable solutions that professionals can count on.

Today, I’m proud to lead a team committed to quality, service, and supporting the success of every client we work with.

With extensive experience in sales and customer service within the drilling equipment industry, I specialise in providing tailored solutions for businesses across Australia.

My expertise spans the supply of high-quality drilling equipment and delivering hands-on technical assistance, ensuring that clients receive the best products and support for their operations. Known for a customer-first approach, I thrive on building lasting relationships and understanding the unique needs of each client.

Whether you need the latest drilling technology, advice on equipment maintenance, or troubleshooting support, I’m committed to helping you enhance performance and reduce downtime.

I’m Adam Armitage, Director at SDE-Group, with over 25 years of experience in the drilling, energy, exploration, water, mining, and maintenance industries.

Throughout my career, I’ve led and supported a wide range of projects across the globe—from remote exploration sites to large-scale operations—always with a focus on safety, reliability, and results.

My background spans both field operations and equipment maintenance, giving me a well-rounded understanding of what it takes to keep projects running efficiently.

As Director, I’m committed to leading with integrity, sharing practical knowledge, and driving innovation across every aspect of our work at SDE-Group.

I’m Shona Harrison, a driven sales professional in the mineral and exploration drilling industry, with a strong foundation in stores, logistics, and inventory management across Africa.

Over the years, I’ve built hands-on experience supporting remote operations, optimising supply chains, and ensuring critical equipment and materials are where they need to be — on time, every time.

My background working in challenging and high-demand environments has sharpened my ability to communicate effectively, solve problems quickly, and build trusted relationships with clients and teams across borders.

I bring both technical understanding and a customer-focused mindset to every sales opportunity, helping companies deliver results in the field.

I’m Shona Harrison, a driven sales professional in the mineral and exploration drilling industry, with a strong foundation in stores, logistics, and inventory management across Africa.

Over the years, I’ve built hands-on experience supporting remote operations, optimising supply chains, and ensuring critical equipment and materials are where they need to be — on time, every time.

My background working in challenging and high-demand environments has sharpened my ability to communicate effectively, solve problems quickly, and build trusted relationships with clients and teams across borders.

I bring both technical understanding and a customer-focused mindset to every sales opportunity, helping companies deliver results in the field.